How To Use Guest Personas In Your Vacation Rental Marketing

personas for guests 1

It’s the oft repeated rule of marketing: know your customer (guest).  For the vacation rental & resort/hotel clients we work with, it’s common that they skip this part of the marketing research process. After all, what is an outside consultant going to tell me about my own guests? Put simply: guest personas. What is a […]

Google Vacation Rental Listings Explained

google vacation rentals building long lasting

As a vacation rental owner or manager, securing a prominent placement in search engines like Google is critical for long-term success. Between paid ads, local pack placements, and organic search results, keeping up with the latest and greatest tactics can be a challenge. Google is constantly optimizing the search user experience, and that sometimes includes […]

Discounting Strategies That Net More Bookings

  In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, friendly guests pay full price and you fill your rentals months in advance. We, of course, don’t live in a perfect world. There may be times where […]

VRMA 2016 Conference Recap

I just returned from the VRMA 2016 Annual Conference in Chandler, Arizona for the first time as solo marketing consultant. I was fortunate to previously travel to the conference through my previous agency employer but am pleased to say this year was great as well. VRMA events are such a fantastic way to catch up with people, […]

What Would It Take To Unseat A Large Listing Site?

About once a month, I get an email from the contact page on this very website that has this rough outline: I’m upset that HomeAway/VRBO/Flipkey changed their rules. I wish things could go back to the way they used to be. Why isn’t there another listing site? Someone could make buckets of cash if they […]

How To Get More Email Subscribers (Without Annoying Your Guests)

I’ll have to confess: this post is part rant and part strategy. In addition to being a marketing consultant, I am of course an avid internet user outside of consulting work. I research stuff, buy things and book trips online just like the guests I find for my clients. And, as a consumer, I despise poor […]


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