Small Budget Advertising For Vacation Rental Owners

As a marketing consultant, I love having clients with big advertising budgets. Besides the obvious facts of that typically meaning higher retainers and revenue for me, it also lets me work with one of my most favorite techniques: testing. Big budgets let you allocate 75-85% of your marketing budget to the high-value advertising tactics. For many […]

Internet Summit Review & Wrap Up

  From time to time, I’ll venture out into the world and go to an internet marketing conference or event. Most recently, I traveled to Internet Summit in Raleigh, North Carolina. Over two full days, I spent time learning more about search, social media, email marketing and more. Hearing from speakers with a wide range of […]

Why Large Listings Sites Are Vacation Rental Sharecropping

Full disclosure: I got this post idea from Sonia Simone of Copyblogger. But, it applies to this situation in a different way. The term is originally from Nick Carr.     In some ways, they’re great. Homeaway, VRBO and Flipkey have likely made you a lot of money. Sure, you’ve paid for it – but it’s […]

Your Analytics Data Probably Isn’t Accurate

In the world of online marketing, looking at numbers is data is about half of the job. Through the transition to digital marketing over less-trackable forms of media, business owners and marketing managers everywhere have become data-obsessed. At times, it’s easy to see why. Watching graphed lines, pivot tables, spider charts, real time visitor numbers […]

A Thin Services Page (My No Strings Attached Promise)

Throughout my dealings with clients and customers, I’m often in contact with other agencies or web design companies. Of course, these are often competitors, but that’s neither here nor there. Last week, I was on the website of another agency who had a clients domain name credentials. I was on the website, hunting for a […]

35 Quick Digital Marketing Wins You Can Do Today

  Most clients I work with are busy. Super busy. Some of them work on their own online marketing and hire a consultant to handle general strategy and direction, but execute most of it on their own. Others are bit more hands off. But no matter the person behind the computer, getting quick digital marketing […]

What I Learned From “Summer Of Marketing”

In May, AppSumo founder Noah Kagan started a series “Summer of Marketing”, a full course on viral marketing and growth tips. I signed up as soon as it was available: I’ve read some great content from Noah and wanted the learn from the course. In the interest of learning the most from it, every week […]