Spotted this today while doing logged-out incognito searches to check rankings: a new sign-in flow for leaving Google Business reviews. I’ve always thought that the current method of the pop-up window (not modal) to be very clunky and off-putting. I know for a fact that I many of my small business clients have customers who would be willing to leave a review, but they get confused when clicking on the “Leave A Review” button. This new sign-in flow could be helpful to allow for customers to leave more reviews, which most marketers are likely going to be a fan of.