Your most remarkable property is a story local media and design blogs want to run — pitch it and earn the links a “great content” strategy never gets.
Scan the portfolio for hooks: the priciest listing in the county, the converted fire tower, the cabin with the record-setting waterslide, the cottage a magazine would call “charming.” One remarkable property beats ten nice ones — media needs an angle, not an average.
One page or PDF: 8–12 great photos cleared for press use, five factual bullets (size, location, the hook, nightly rate range, booking link), and two quotable lines from the owner or your team. Make running the story effortless.
Local radio station sites, TV stations, and city magazines constantly need light local features — “Look inside the most expensive rental home in [county]” is a proven format. Find the reporter who covers real estate or lifestyle and send three sentences plus the kit link.
Home-and-design publications and travel blogs run “inside this cabin” galleries year-round. Match the property to the outlet’s beat: design blogs want interiors, travel outlets want the destination angle, news sites want the superlative.
The ask: credit the photos to the property’s page on your site. Most outlets link naturally when the kit makes attribution easy; a polite follow-up recovers half the ones that don’t.
Save every live placement in a swipe file: it’s your model for the next pitch, social proof for your homepage (“as featured in”), and — for owner marketing — evidence of the exposure you get for the homes you manage.
Between press wins, build links from businesses your guests actually use: wine tours, private chefs, tour operators, the Chamber, the CVB’s “where to stay” pages. Two quality floors, not one: genuinely local and relevant links (a chamber, a festival page) earn their place at DR15+; anything you pay for needs DR30+ and real traffic, one link per article — pages stuffed with five brands’ links read as a red flag to Google. Skip the open link marketplaces entirely. And budget for attrition: some placements will vanish or be quietly noindexed, so re-check every link at 12 months and make sure it’s still in the page, still indexed and still followed. A steady 1–3 relevant links a month still compounds faster than any one-off campaign.
Write down your single most remarkable property and its one-line hook. If you can’t finish the sentence “You have to see the…” — walk the portfolio until you can.
This is the exact kind of work we do for vacation rental brands every day. Bring us the property mix and the market — we’ll bring the system.
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The OTA Escape Plan — 125 prioritized marketing moves, channel by channel, for managers building a direct booking engine. Every item rated High, Medium or Low priority, so you know exactly where to start.
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