Should You Use Live Chat On Your Website?
As part of my client work, it’s common that I deal with software recommendations for best results. By far, one of the most common questions that I get is asking about live chat software: how to use it, what tool to pick and if it’s an effective tool for generating bookings. Like many answers […]
Why Large Listings Sites Are Vacation Rental Sharecropping
Full disclosure: I got this post idea from Sonia Simone of Copyblogger. But, it applies to this situation in a different way. The term is originally from Nick Carr. In some ways, they’re great. Homeaway, VRBO and Flipkey have likely made you a lot of money. Sure, you’ve paid for it – but it’s […]
The Most Common Marketing Mistake Struggling Companies Make
I actually have a marketing degree. Shocking, I know. And, believe or not, my four years taught me very little about real-world marketing concepts. It taught me literally zero things about digital marketing. But, if there’s one thing I did learn, it was a lecture from my Marketing Concepts course during my final semester. This […]
Your Analytics Data Probably Isn’t Accurate
In the world of online marketing, looking at numbers is data is about half of the job. Through the transition to digital marketing over less-trackable forms of media, business owners and marketing managers everywhere have become data-obsessed. At times, it’s easy to see why. Watching graphed lines, pivot tables, spider charts, real time visitor numbers […]
A Thin Services Page (My No Strings Attached Promise)
Throughout my dealings with clients and customers, I’m often in contact with other agencies or web design companies. Of course, these are often competitors, but that’s neither here nor there. Last week, I was on the website of another agency who had a clients domain name credentials. I was on the website, hunting for a […]
Virtual Freedom Book Review: Perspective From The Outsourced
There’s a lot out there on building and growing a business. One of the major elements that goes into building a business is, of course, staffing. No matter if you just have an employee or a hundred, Chris Ducker’s latest book Virtual Freedom claims to have the perfect method for working with virtual staff, getting […]
Tactics, Hammers And Choosing A Consultant
There’s something I see a lot of social media marketing consultants out there do. They become tactic-only (and sometimes channel-only) dispensers. I see it all the time. Another “expert” in Pinterest, Facebook or Twitter. Or, even worse, Google Plus. This type of single-track focus on a single platform is dangerous and silly. Who knows what […]
The 400 Billion Dollar Answer Engine
Update: About a week or so after publishing this, Google posted this blog about why they make certain choices like the ones I outline below. Remember: as the headline suggest, Google is in it for them, not for you. Always be aware of this. Google isn’t a search engine anymore. Google is an answer engine. […]
