Tactics, Hammers And Choosing A Consultant

Marketing & More

There’s something I see a lot of social media marketing consultants out there do.

They become tactic-only (and sometimes channel-only) dispensers.

I see it all the time.

Another “expert” in Pinterest, Facebook or Twitter. Or, even worse, Google Plus.

This type of single-track focus on a single platform is dangerous and silly.

Who knows what the future of Facebook, Twitter, Google Plus (it’s dim) and Pinterest hold? Tomorrow, Facebook’s ad platform could double its cost per click or cost per thousand impressions, yielding your cleverly set up Facebook ads to fall flat.

Twitter could add a dozen new targeting options into their platform tomorrow, making it much more powerful.

Pinterest ads could suck once they go fully public.

I don’t know and neither do you.

But don’t build your business on the back of another platform or channel. It’s bad enough to be tied to social media or SEO or PPC in general, never mind being tied to a sub-channel within that platform.

To me, a social media consultant who only does Pinterest growth means that they are only going to make one tactical & strategic recommendation: Pinterest.

Not working?

Let’s try Pinterest instead.


Don’t put all your eggs in one basket and don’t go to a consultant or agency that’s done the same.

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” — Abraham Maslow

Find someone that can place it all together – social, SEO, PPC, email and make it work for you and your industry. That’s when you’ll see much better success.

Take The Next Step
  1. Download the free guide: 17 Ways To Level Up Your Vacation Rental Marketing and get our best tips on how to grow and scale your business.
  2. If you want to learn more about how to generate more bookings, visit our blog and read our articles.
  3. To get started working with us, visit our contact page, complete the form and schedule a call.
  4. If you’ve found this article helpful, please share it with your friends, team or other vacation rental managers you know!
Share On Facebook
Tweet This
Share On LinkedIn
Recent Articles


Get A FREE Chapter Of "Mastering Vacation Rental Marketing"

This field is for validation purposes and should be left unchanged.