There’s something I see a lot of social media marketing consultants out there do.

They become tactic-only (and sometimes channel-only) dispensers.

I see it all the time.

Another “expert” in Pinterest, Facebook or Twitter. Or, even worse, Google Plus.

This type of single-track focus on a single platform is dangerous and silly.

Who knows what the future of Facebook, Twitter, Google Plus (it’s dim) and Pinterest hold? Tomorrow, Facebook’s ad platform could double its cost per click or cost per thousand impressions, yielding your cleverly set up Facebook ads to fall flat.

Twitter could add a dozen new targeting options into their platform tomorrow, making it much more powerful.

Pinterest ads could suck once they go fully public.

I don’t know and neither do you.

But don’t build your business on the back of another platform or channel. It’s bad enough to be tied to social media or SEO or PPC in general, never mind being tied to a sub-channel within that platform.

To me, a social media consultant who only does Pinterest growth means that they are only going to make one tactical & strategic recommendation: Pinterest.

Not working?

Let’s try Pinterest instead.

Huh.

Don’t put all your eggs in one basket and don’t go to a consultant or agency that’s done the same.

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” — Abraham Maslow

Find someone that can place it all together – social, SEO, PPC, email and make it work for you and your industry. That’s when you’ll see much better success.