New in the 2nd edition
AI Search & GEO Readiness Checklist
Score how visible your company is in AI search, then fix what matters first.
Download PDF17 pages · PDF
The book bonuses
Eleven worksheets, templates and playbooks you can put to work this week. Download any of them. No email, no sign-up.
By Conrad O’Connell, BuildUp Bookings
How they work
Score how visible your company is in AI search, then fix what matters first.
The full set
Each card shows which part of the book points to it.
A naming worksheet: creative tests, legal checks and Google's business-name rules.
A worked example and worksheet for statements you'll actually use.
A style and brand guide template, with a completed example to copy.
Cold email templates for your Dream 100 list, as a five-touch sequence that earns replies.
Pay-per-click done right: account structure, current ad formats, and when to stop spending.
A 12-month content calendar template, built backwards from when your guests book.
A sample off-season email sales funnel: seven emails, written, segmented and timed.
A step-by-step guidebook checklist, plus what a guidebook can do for direct bookings.
Review collection scripts and a compliant system for asking and responding.
Task tracking for marketing: a weekly, monthly and quarterly rhythm that keeps it moving.
Questions
No. Each bonus stands on its own. The book explains the thinking behind them, and each bonus ends by pointing you to the section it comes from.
Yes. Print them, copy them and use them freely in your own business.
Every platform rule, fee and limit in them was checked in November 2026. Platforms change, so check fees and policies against your own statements and partner terms before you rely on them.
The OTA Escape Plan — 125 prioritized marketing moves, channel by channel, for managers building a direct booking engine. Every item rated High, Medium or Low priority, so you know exactly where to start.
Free. No sales call required.
