Property Tour Reels That Book

The play

1. Open on the wow, not the front door

   First two seconds decide everything: the indoor pool, the view from the hot tub, the bunk room with the slide. Nobody stops scrolling for an exterior establishing shot — earn the next 20 seconds first, then tour. A named format that keeps working: “[Number] things in this cabin that just make sense,” delivered thing by thing, ending on the booking CTA.

2. Structure: hook, three beats, payoff

   After the hook, three quick beats (kitchen/gathering space, the sleeping story — “sleeps 14, no one on a couch” — and the second-best amenity), then close on the hero shot again with the ask.

3. Put the practical facts on screen

   Text overlay the things that turn dreamers into planners: sleeps count, location, starting nightly rate, open dates if you have gaps. Price transparency filters comments toward genuine intent — and the algorithm reads the dwell time either way.

4. Try the comparison format

   Stitch three properties into one reel — three slow pans, “Which one would you pick?” The choice framing manufactures comments and shares — and a reel someone sends to the friend they’d travel with is the signal Instagram weights most for reaching people who don’t follow you yet, showcases inventory, and every reply is a warm lead to answer personally.

5. Send them somewhere that converts

   Caption and pinned comment point at the property page — direct, not the OTA listing. Keep the link-in-bio current or use a simple property-link landing page.

6. Reply to every comment like it’s the front desk

   “Is it available July 4th week?” is a booking inquiry wearing a comment costume. Answer specifically, take it to DMs, close it like the lead it is.

What to expect