6 Changes in Safari 8 That Impact SEO
I’ll admit it: I am a total Apple fan. I have an iPhone, iPad and Mac. I do all of my computing on an Apple device. It’s not that I dislike Android, Microsoft and Google, it’s just that those operating systems aren’t for me. Naturally, when iOS 8 and Yosemite were released, I updated right […]
Tactics, Hammers And Choosing A Consultant
There’s something I see a lot of social media marketing consultants out there do. They become tactic-only (and sometimes channel-only) dispensers. I see it all the time. Another “expert” in Pinterest, Facebook or Twitter. Or, even worse, Google Plus. This type of single-track focus on a single platform is dangerous and silly. Who knows what […]
What I Learned From “Summer Of Marketing”
In May, AppSumo founder Noah Kagan started a series “Summer of Marketing”, a full course on viral marketing and growth tips. I signed up as soon as it was available: I’ve read some great content from Noah and wanted the learn from the course. In the interest of learning the most from it, every week […]
The 400 Billion Dollar Answer Engine
Update: About a week or so after publishing this, Google posted this blog about why they make certain choices like the ones I outline below. Remember: as the headline suggest, Google is in it for them, not for you. Always be aware of this. Google isn’t a search engine anymore. Google is an answer engine. […]
PPC Tips: Don’t Make These 7 Disastrous Mistakes
If there is one area where I see the most business owners and managers making mistakes and thinking they can “do it all”, it’s pay per click. For tons of reasons, lots of business owners don’t seem to really understand pay per click advertising. For me, it’s one of the simplest digital marketing techniques to […]
My Digital Marketing Toolbox
There is no shortage of paid software out there in the world of digital marketing. Anyone who works in digital marketing can attest to this fact when they log into Facebook and get dozens of ads. Ask five different digital marketing professionals and you’ll get a totally mix of tools. But, this is my personal […]
Ironclad Website Planning: Sitemap Design and Creation Tips
During any website project or redesign, you’ll want to create a sitemap. The reason that you’ll want to do this is so that everyone is on the same page before any code is created, any designs are started or the project gets really going. Before you hit ⌘-N on that project, get prepared: “If […]
Avoid SEO Headaches: How I Set Up WordPress Websites
I’m a fan of the massively popular CMS known as Wordpress. It’s flexible, easy to understand, has great SEO potential, supported very well in the third party and overall easy to use. We find that Wordpress is a good fit for a lot of our clients, personal websites and other projects. It works very […]
