There are a lot of website solutions out there for real estate agents – and, let’s be honest, they run the gamut in terms of pricing. Some of the clients that I’ve worked with in the past have invested anywhere from $1,000 to $35,000 into their website platforms. Most of the time, it’s hard for a real estate agent or broker to evaluate what’s really the best choice out there. However, when starting out, it’s typical for real estate agents to be given a simple portal website from their broker. Sadly, these all have some drawbacks that don’t always benefit your efforts when trying to build a strong list of contacts.
If you’re looking to get a cheap realtor website, here are some things to keep in mind before picking the best platform for you.
Broker Websites Drawbacks
When getting a free or low-cost website from a broker, it’s typically has several issues that may prevent growth into new business opportunities.
- Dated design aesthetics
- No blog or custom-controlled content pages
- Antiquated search parameters that aren’t user friendly
- Hosted on subdomains of the broker website
- Little to no control over the code to make edits and changes
- Not mobile-friendly or responsive
Now, typically this is due to the limitations are come up when dealing with lots of agents. After all, if many real estate agents don’t care about their own web platform, what incentive does the broker have to create an amazing website platform for realtors?
Benefits Of Your Own Realtor Website
Instead, with a minimal investment, you can typically get your own cheap realtor website, which helps tremendously with starting to create a successful lead management platform. Through customized platforms like WordPress and the AgentPress Pro theme, you’ll have the opportunity to create a IDX-integrated real estate website platform that will drive huge results.
Recently, Nicole Beth Michaels, a real estate agent in Wilmington, NC launched a new website within just weeks — instead of the months-long turnaround times that are common the world of totally custom web design.
Instead, she was up and running with a platform that supports great features and long-term benefits that will help her maximize on her career as an agent.
- Complete control over the content & layout
- Integrate IDX feed with a minimal capital investment
- Own your own domain – which is portable if you ever move to another broker
- Create a very SEO-friendly platform to start organic marketing efforts
- Ability to brand as a real estate agent for long-term success
If you’re looking for the best opportunity for a real estate agent starting out, starting your own functional yet affordable real estate website platform is critical to your success. Contact me today to get started with your own website that’ll be up in just a few weeks with all of the above features catered to you.
P.S) Unless you’re a StudioPress member, the above WordPress theme will cost you about $99 to just get the theme – never mind all the time to set it up. I already have the StudioPress membership and get the theme totally setup for a minimal investment – get started on your website today by contacting me.