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Key Takeaways
Start with the End in Mind: Begin each prompt by clearly stating the exact output you want. Whether it’s a blog post, email, ad copy, or a list of property features, clarity here will help the AI deliver something truly useful for your business.
Assign a Role to the AI: Tell the tool who it is — for example, “You are a senior copywriter for a vacation rental agency.” This helps guide tone, structure, and expertise, making the results much more tailored to your brand and voice.
Provide Real Examples: Show the AI what your past content looks like — email formats, blog posts, listing descriptions, etc. The AI will mimic your style and improve the quality dramatically. Think of this as teaching your junior assistant how you write.
Use Progressive Prompting: Rather than asking for everything in one go, build step-by-step. For example:
- Ask for 10 headline options
- Pick the best one
- Ask it to write the body of the email using that headline
Be Ultra Specific with Constraints: Set clear limits: “Write 3 ad headlines, no longer than 30 characters each.” While AI doesn’t always nail exact word/character counts, constraints still help tighten and focus results.
Use Voice Inputs to Give More Context: Especially when brainstorming or reading analytics, talking out your thoughts gives the AI more rich context — and better output. On desktop or mobile, voice input can help you speak naturally and give more nuance than typing.
Ask the AI to Ask You Questions: If you’re not sure how to frame a prompt, tell it: “Ask me whatever you need before writing this.” It will gather missing context, just like a thoughtful assistant would — leading to stronger results.
Treat the AI as a First-Draft Tool: AI isn’t your final copywriter. Use it for ideas, brainstorming, and drafts — but always review and refine. You’re still the editor-in-chief of your brand.
Build Reusable Prompt Libraries: When you land on a great prompt, ask the AI: “Give me a reusable prompt that will produce this same result again.” This saves time and builds consistency for content like social captions, property descriptions, or newsletters.
Keep Experimenting — AI Is Evolving Fast: Image generation, branding suggestions, and even video are rapidly improving. Staying updated (even weekly!) can give you a competitive edge as other property managers fall behind.
What We Cover In This Episode
In this episode of The Heads In Beds Show, Paul and Conrad talk all things prompts, AI, how to get the best output for various marketing tasks and a LOT more…
