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Vacation Rental Homepage Design Tips & Tricks To Drive Bookings


Eager to drive more bookings to your vacation rentals without relying on third party platforms like Airbnb and Vrbo? With your own vacation rental website, with the right design and strategy backing it up, it’s more than possible. The digital marketing strategy to get your properties in front of your ideal guests is important but it all starts with a well-built website and intuitive design. 

Vacation rental homepage design refers to the process of creating a website that showcases a collection of vacation rental properties (or in some cases, a single property). 

The homepage is the first thing that potential guests see when they visit your  website, and it plays a crucial role in attracting and retaining visitors and turning “lookers into bookers.” 

Importance of a Well-Designed Vacation Rental Homepage

A well-designed vacation rental homepage can make a significant difference in the success of a rental property. It can help to attract more visitors, increase bookings, and improve the overall guest experience. Plus, it lays important groundwork for Search Engine Optimization (SEO), helping your business grow and succeed organically for years to come.

Key Elements of a Successful Vacation Rental Homepage

The key elements of a successful vacation rental homepage include:

  • High-quality photos
  • Clear and concise descriptions
  • Easy navigation
  • Prominent call-to-action to search availability 

While it might be tempting to try and design your own vacation rental homepage, it’s best left into the hands of the experts. Trained designers, especially those who specialize in the vacation rental industry, are well-versed in the best practices of designing a killer vacation rental homepage.

Those best practices include ensuring you’re showcasing the best possible images of your properties, without affecting site load speed, keeping the design and copy simple and clean while still delivering the information your guests need to know, and making it as user-friendly as possible so your guests can book their stay quickly and easily.

Best Practices for Designing a Vacation Rental Homepage

Best practices for designing a vacation rental homepage include using high-quality images, keeping the design simple and clean, using clear and concise language, and making it easy for visitors to find what they are looking for.

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Tips for Optimizing Your Vacation Rental Homepage for Search Engines

As mentioned before, a crucial part of your homepage design actually goes on behind the scenes, past what the average user can see on their screen. That’s the Search Engine Optimization put into place so Google can get your website in front of your target guests. 

A few things to keep in mind when optimizing your vacation rental homepage for search engines include:

  • Using relevant keywords
  • Correct hierarchy of headers
  • Creating high-quality content
  • Optimizing images
  • Building high-quality backlinks

Examples of Effective Vacation Rental Homepage Designs

Examples of effective vacation rental homepage designs include Airbnb and Vrbo. These websites use high-quality images, clear and concise language, and easy navigation to attract and retain visitors.

However, while the large OTAs are not the only ones with effective homepage designs! View our portfolio of work and vacation rental website designs.

FAQs About Vacation Rental Homepage Website Design

Q: What is a vacation rental homepage?

A: A vacation rental homepage is a website that showcases a vacation rental property or properties.

Q: Why is a well-designed vacation rental homepage important?

A: A well-designed vacation rental homepage is important because it can attract more visitors, increase bookings, and improve the overall guest experience.

Q: What are the key elements of a successful vacation rental homepage?

A: The key elements of a successful vacation rental homepage include high-quality photos, clear and concise descriptions, easy navigation, and a prominent call-to-action.

Q: What are some best practices for designing a vacation rental homepage?

A: Best practices for designing a vacation rental homepage include using high-quality images, keeping the design simple and clean, using clear and concise language, and making it easy for visitors to find what they are looking for.

Conclusion

Why rely on third party booking sites that eat your revenue when you can build your own vacation rental homepage? This way you control the narrative, keep all profits, and can provide your guests with helpful information about the area, your properties, and your company without being restricted to a single page. 

A well-designed vacation rental homepage is essential for attracting and retaining visitors, increasing bookings, and improving the overall guest experience. By following best practices and optimizing for search engines, vacation rental property managers and owners can create a successful and effective website that showcases their properties.

No need to wait to watch your vacation rental business take off. Reach out to BuildUp Bookings, design and marketing experts in the vacation rental space, to start building your own vacation rental homepage today.

Take The Next Step
  1. Download the free guide: 17 Ways To Level Up Your Vacation Rental Marketing and get our best tips on how to grow and scale your business.
  2. If you want to learn more about how to generate more bookings, visit our blog and read our articles.
  3. To get started working with us, visit our contact page, complete the form and schedule a call.
  4. If you’ve found this article helpful, please share it with your friends, team or other vacation rental managers you know!
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