Let Guests Know About New Traveler Fees With These 5 Tactics
In light of the recent $3.9 billion dollar sale of HomeAway comes changes. Lots and lots of ch-ch-changes. Most recently, HomeAway has added travelers fees to the checkout fees on all of their network websites. It means a very simple thing: your guests are now shouldering the load of HomeAway’s new marketing expenses and taking money […]
Investing In SEO Is More Expensive Than Listing Sites
I sell SEO services. Clients pay for me to rank their websites better in Google and Bing search results. Within a few months, we’re able to see a positive impact in their rankings and organic traffic. Depending on the starting nature of the website, the goal of the client and how much time I’ve dedicated, the […]
A Guide To Bing Ads For Vacation Rentals
I’m going to let you all in a little bit of a secret. No, it won’t send your website traffic through the roof. No, it won’t book 50 weeks for you. No, it’s not a magic free listing site. But, it can help stretch your digital advertising spend and let you take advantage of a […]
Vacation Rental Content Marketing Examples
Working with vacation rental companies is awesome – the clients are always passionate about the area of which they rent and many are local experts in their own right. However, some of the time, vacation rental websites end up looking a little dull with no strong examples of content about the area. It’s a common […]
How To Format A Blog Post For Success
Creating a blog post seems pretty simple, but time and time again I see poorly formatted blog posts being shared and pushed across social media. Learning how to format a blog post is key for content blog success. Typically, most of my clients are using WordPress to blog about their areas and educating their clients and guests. […]
Marketing Tools For Boosting Traffic & Conversions
Understanding the world of digital marketing is confusing enough. With a dozen new web digital marketing tools every day seemingly popping up on forums and websites, how in the world do you know where to start? Below, I’ve highlighted hand-picked digital marketing tools that have served me well working with dozens of clients in the […]
Internet Summit Review & Wrap Up
From time to time, I’ll venture out into the world and go to an internet marketing conference or event. Most recently, I traveled to Internet Summit in Raleigh, North Carolina. Over two full days, I spent time learning more about search, social media, email marketing and more. Hearing from speakers with a wide range of […]
Cheap Realtor Websites Don’t Have To Suck
There are a lot of website solutions out there for real estate agents – and, let’s be honest, they run the gamut in terms of pricing. Some of the clients that I’ve worked with in the past have invested anywhere from $1,000 to $35,000 into their website platforms. Most of the time, it’s hard for […]
