Why Large Listings Sites Are Vacation Rental Sharecropping
Full disclosure: I got this post idea from Sonia Simone of Copyblogger. But, it applies to this situation in a different way. The term is originally from Nick Carr. In some ways, they’re great. Homeaway, VRBO and Flipkey have likely made you a lot of money. Sure, you’ve paid for it – but it’s […]
Google AdWords Extensions: Quick Start Guide
Google AdWords can be a beast of a software – with all of the settings, menus, sub-menus and options, it can drive the average business owner a bit crazy. Most of the time, when I’m auditing paid search accounts, I find that most people who setup ad accounts don’t take advantage of the different ad […]
Don’t Let These Facebook Ad Mistakes Poison Your Results
Learn from my Facebook ad mistakes — clicking the wrong button in the Facebook ad dashboard can be costly. As someone who’s been running Facebook ads for awhile, I still see the same mistakes today as I did when I started to learn how to use Facebook ads to drive traffic. Even mega-national brands make […]
Plugin Smackdown: Genesis SEO vs Yoast SEO
The Genesis Framework might just be the best thing since sliced bread. It’s secure, has beautifully designed themes and has clean code that makes your site load quickly. It’s allowed someone (me) who’s not a WordPress or PHP developer to create beautiful websites quickly that I can actually control. And, if you’ve poked around the […]
How To Complete A Website Project Effectively
Through my time as a digital marketer, I’ve largely focused my efforts on search engine optimization, pay-per-click advertising and email marketing. Of course, all of this doesn’t work without a strong website to back it up. While front-end web design or back-end web development isn’t my skill set, I find it’s good to have the […]
When Remarketing Ads Don’t Work, Try These Tips
It’s probably the most common form of advertising advice you hear on the internet — use remarketing. Remarketing drives huge results, they say. In my experience, it can. But, you’ve got to avoid these pitfalls that’ll have your carefully crafted advertising campaign fall completely flat. You’ll Need Top-Notch Creative This is the most overlooked area of […]
The Most Common Marketing Mistake Struggling Companies Make
I actually have a marketing degree. Shocking, I know. And, believe or not, my four years taught me very little about real-world marketing concepts. It taught me literally zero things about digital marketing. But, if there’s one thing I did learn, it was a lecture from my Marketing Concepts course during my final semester. This […]
Your Analytics Data Probably Isn’t Accurate
In the world of online marketing, looking at numbers is data is about half of the job. Through the transition to digital marketing over less-trackable forms of media, business owners and marketing managers everywhere have become data-obsessed. At times, it’s easy to see why. Watching graphed lines, pivot tables, spider charts, real time visitor numbers […]
