Google Vacation Rental Listings Explained
As a vacation rental owner or manager, securing a prominent placement in search engines like Google is critical for long-term success. Between paid ads, local pack placements, and organic search results, keeping up with the latest and greatest tactics can be a challenge. Google is constantly optimizing the search user experience, and that sometimes includes […]
The Direct Booking Hierarchy Of Needs
In 1943, Abraham Maslow penned “A Theory of Human Motivation”, attempting to break down and understand how and why humans grew and flourished. His revolutionary framework Maslow’s hierarchy of needs became the first psychology concept that every high school student would learn for the next 75 years (and beyond). This same basic theory works with […]
Recapping The 2017 Vacation Rental Success Summit
As someone who has worked closely in the vacation rental industry for the past few years, I’ve started to keep a close eye on trends: where VRMs look for insight, direction and growth tips. Ever since working with my first client, my online research around VR marketing has often landed in just a few places: Vacation […]
Guest Search & Booking Trends From Google
Did you know that Tuesday is the most-booked day of the week for travel? Or that 90% of all online bookings happen on desktop, but 50% of search volume for accommodations is on mobile? Google has just launched their travel trends for 2016 and it’s full of in-depth analysis from the world’s largest authority […]
VRMA 2016 Conference Recap
I just returned from the VRMA 2016 Annual Conference in Chandler, Arizona for the first time as solo marketing consultant. I was fortunate to previously travel to the conference through my previous agency employer but am pleased to say this year was great as well. VRMA events are such a fantastic way to catch up with people, […]
HomeAway Is Testing A New Layout For Destinations
Spotted today while performing research for a client, HomeAway is testing a brand-new search layout that’s a clear departure compared to the current search results page. With a large mapping element to the search and a new URL structure, HomeAway is emphasizing the location of each rental more by showing the properties in a given […]
Paid Advertising For Vacation Rentals: Vacation Rental Success Podcast
I was lucky enough to be featured on Heather Bayer’s Vacation Rental Success Podcast for a second time (first episode here). This time, we dove into paid advertising (Google AdWords, Facebook Ads & more) and how to perform detailed research on search terms. We covered the following topics in-depth. Google AdWords And How To Begin Targeting […]
HomeAway April 2016 Announcements: Everything You Need To Know
HomeAway is changing things up. Again. Here’s everything you need to know about the April 2016 updates from HomeAway, which impact every single listing on the platform and may change how you run your rental business. I’m breaking down HomeAway’s new changes (and inserting my opinion) into how these changes may change the landscape […]
