Guest Search & Booking Trends From Google

  Did you know that Tuesday is the most-booked day of the week for travel? Or that 90% of all online bookings happen on desktop, but 50% of search volume for accommodations is on mobile? Google has just launched their travel trends for 2016 and it’s full of in-depth analysis from the world’s largest authority […]

VRMA 2016 Conference Recap

I just returned from the VRMA 2016 Annual Conference in Chandler, Arizona for the first time as solo marketing consultant. I was fortunate to previously travel to the conference through my previous agency employer but am pleased to say this year was great as well. VRMA events are such a fantastic way to catch up with people, […]

HomeAway Is Testing A New Layout For Destinations

Spotted today while performing research for a client, HomeAway is testing a brand-new search layout that’s a clear departure compared to the current search results page. With a large mapping element to the search and a new URL structure, HomeAway is emphasizing the location of each rental more by showing the properties in a given […]

Paid Advertising For Vacation Rentals: Vacation Rental Success Podcast

I was lucky enough to be featured on Heather Bayer’s Vacation Rental Success Podcast for a second time (first episode here). This time, we dove into paid advertising (Google AdWords, Facebook Ads & more) and how to perform detailed research on search terms. We covered the following topics in-depth. Google AdWords And How To Begin Targeting […]

HomeAway April 2016 Announcements: Everything You Need To Know

  HomeAway is changing things up. Again. Here’s everything you need to know about the April 2016 updates from HomeAway, which impact every single listing on the platform and may change how you run your rental business. I’m breaking down HomeAway’s new changes (and inserting my opinion) into how these changes may change the landscape […]

VRBO Only Pays For Traffic To “Book It Now” Properties

  VRBO and HomeAway want you to use instant online bookings – and now they’re putting their money into properties that support the “Book It Now” button. While searching today I discovered that VRBO is using Google AdWords to drive traffic to their various landing pages with a filter already applied: online bookable properties only. […]

Google Adds In-Depth Travel Information To Search Results

  Google has announced a landmark change to their search results for the travel vertical: Destinations On Google. This new feature is a change to the search results for area names allows for a traveler to search for places and get rich information. When a query like `Europe destinations` is entered in Google on mobile, […]

FlipKey May Be Dealing With A Google Penalty

  What a difference a week makes. Last week I wrote a post about HomeAway dropping in Google’s organic search results called “No, HomeAway Didn’t Get A Google Penalty“. Today, I’m here to tell you that the competition has: Based on my research and data, FlipKey may be dealing with a partial Penguin penalty […]