Paid Advertising For Vacation Rentals: Vacation Rental Success Podcast
I was lucky enough to be featured on Heather Bayer’s Vacation Rental Success Podcast for a second time (first episode here). This time, we dove into paid advertising (Google AdWords, Facebook Ads & more) and how to perform detailed research on search terms. We covered the following topics in-depth. Google AdWords And How To Begin Targeting […]
VRBO Only Pays For Traffic To “Book It Now” Properties
VRBO and HomeAway want you to use instant online bookings – and now they’re putting their money into properties that support the “Book It Now” button. While searching today I discovered that VRBO is using Google AdWords to drive traffic to their various landing pages with a filter already applied: online bookable properties only. […]
Small Budget Advertising For Vacation Rental Owners
As a marketing consultant, I love having clients with big advertising budgets. Besides the obvious facts of that typically meaning higher retainers and revenue for me, it also lets me work with one of my most favorite techniques: testing. Big budgets let you allocate 75-85% of your marketing budget to the high-value advertising tactics. For many […]
A Guide To Bing Ads For Vacation Rentals
I’m going to let you all in a little bit of a secret. No, it won’t send your website traffic through the roof. No, it won’t book 50 weeks for you. No, it’s not a magic free listing site. But, it can help stretch your digital advertising spend and let you take advantage of a […]
Marketing Tools For Boosting Traffic & Conversions
Understanding the world of digital marketing is confusing enough. With a dozen new web digital marketing tools every day seemingly popping up on forums and websites, how in the world do you know where to start? Below, I’ve highlighted hand-picked digital marketing tools that have served me well working with dozens of clients in the […]
Google AdWords Extensions: Quick Start Guide
Google AdWords can be a beast of a software – with all of the settings, menus, sub-menus and options, it can drive the average business owner a bit crazy. Most of the time, when I’m auditing paid search accounts, I find that most people who setup ad accounts don’t take advantage of the different ad […]
Don’t Let These Facebook Ad Mistakes Poison Your Results
Learn from my Facebook ad mistakes — clicking the wrong button in the Facebook ad dashboard can be costly. As someone who’s been running Facebook ads for awhile, I still see the same mistakes today as I did when I started to learn how to use Facebook ads to drive traffic. Even mega-national brands make […]
When Remarketing Ads Don’t Work, Try These Tips
It’s probably the most common form of advertising advice you hear on the internet — use remarketing. Remarketing drives huge results, they say. In my experience, it can. But, you’ve got to avoid these pitfalls that’ll have your carefully crafted advertising campaign fall completely flat. You’ll Need Top-Notch Creative This is the most overlooked area of […]
