VRBO Only Pays For Traffic To “Book It Now” Properties
VRBO and HomeAway want you to use instant online bookings – and now they’re putting their money into properties that support the “Book It Now” button. While searching today I discovered that VRBO is using Google AdWords to drive traffic to their various landing pages with a filter already applied: online bookable properties only. […]
Google Adds In-Depth Travel Information To Search Results
Google has announced a landmark change to their search results for the travel vertical: Destinations On Google. This new feature is a change to the search results for area names allows for a traveler to search for places and get rich information. When a query like `Europe destinations` is entered in Google on mobile, […]
FlipKey May Be Dealing With A Google Penalty
What a difference a week makes. Last week I wrote a post about HomeAway dropping in Google’s organic search results called “No, HomeAway Didn’t Get A Google Penalty“. Today, I’m here to tell you that the competition has: FlipKey.com. Based on my research and data, FlipKey may be dealing with a partial Penguin penalty […]
No, HomeAway Didn’t Get A Google Penalty
Chatter recently came my way both from a few clients and on Twitter from Matt Landau that a big listing site may be facing a Google penalty. Is it possible that a HomeAway Google penalty is happening? Searches in many of my clients’ main areas indicate that HomeAway has dropped out of the search results in lots […]
Let Guests Know About New Traveler Fees With These 5 Tactics
In light of the recent $3.9 billion dollar sale of HomeAway comes changes. Lots and lots of ch-ch-changes. Most recently, HomeAway has added travelers fees to the checkout fees on all of their network websites. It means a very simple thing: your guests are now shouldering the load of HomeAway’s new marketing expenses and taking money […]
6 Changes in Safari 8 That Impact SEO
I’ll admit it: I am a total Apple fan. I have an iPhone, iPad and Mac. I do all of my computing on an Apple device. It’s not that I dislike Android, Microsoft and Google, it’s just that those operating systems aren’t for me. Naturally, when iOS 8 and Yosemite were released, I updated right […]
