Link building is a core pillar in our TLKC SEO framework in which we get other websites to link back to our target client website. This is done as part of our SEO (search engine optimization) strategy, because search engines like Google tend to give more credibility and authority to websites that have a lot of high-quality backlinks.

Here is a general overview of the processes that you will follow to build high-quality links:

1. Identify your target audience: Who are you trying to reach with your website? Understanding your audience will help you determine where to focus your link building efforts.
2. Research your competition: Look at the websites that rank well for the keywords you want to target, and see who is linking to them. This can give you some ideas for potential link building opportunities. Use Ahrefs and export their followed links only into a spreadsheet to review this more quickly.
3. Create linkable content: In order to get other websites to link to you, you need to have something worth linking to. This means creating high-quality, informative, and useful content that will be of value to your target audience.
4. Promote your content: Once you have created some great content, you need to let people know about it. This can be done through cold email outreach or other forms of outreach like inside of our Facebook group.
5. Reach out to other websites and site owners: After you have promoted your content, you can start reaching out to other websites and asking them to link to your content. This can be done through email, social media, or other forms of outreach.
6. Monitor and track your progress: It’s important to keep track of your link building efforts, so you can see what is working and what isn’t. We have a central Airtable tracking DB for all past links and future links to be built. This can help you identify opportunities for improvement and make any necessary adjustments to your strategy.