Level 1 – Basic Email Marketing Package #

What Is Included:

• Standard, automated 4-message welcome series.
  • Purpose: To greet new subscribers and introduce them to your company and home(s). 
  • What It Is: This includes a popup installed on your website to collect email addresses from new visitors. Visitors who opt in will receive a 4-message series (separated by one day each) that essentially lays out the selling points of your product and destination. It’s also a great place to include a special offer, if you can, to “seal the deal” at conclusion.
• Regular, ongoing newsletters (monthly pacing is recommended for most clients)
  • Purpose: To achieve brand recognition and communicate “pitch points”, special offers, local information and any other relevant messaging.
  • What It Is: This includes a combination of timely news from your company and destination, upcoming popular events to plan for, new/featured properties, links to your blog articles, guest reviews, procured destination videos, and more.
• Archival/cleanup of hard bounces every six months. Segments will be created (as system reporting allows) to identify least engaged subscribers for review and archival consideration.

Level 2 – Extended Email Marketing Package #

Includes everything in Level 1 package plus:

• Automated greetings
  • Purpose: To confirm bookings or welcome guests upon arrival – requires connection to reservation or booking platform(s). (StayFi, Reservation systems etc…)
• “Just in case” messaging for disaster scenarios.
  • Purpose: Intended as a damage control service in times of natural disaster or similar situations when prompt, newsworthy communication is required to salvage bookings and calm worries.
• Quarterly pet promos
  • Purpose: Sent to guests and potential guests who show an interest specifically in pet-friendly properties and activities.
• Special offer promos
  • Purpose: To communicate last-minute cancellations, special offers, or other quick, timely messaging. 

Level 3 – Deep Targeted Guest Nurturing #

Includes everything in Level 1 & 2 packages plus:

• Creation of audience survey to gather data for segmentation purposes.
• Post-departure automation
  • Purpose: To request reviews and repeat bookings – requires PMD integration that includes check-out dates.
• Event-based targeting
  • Purpose: Guides built to promote bookings based around specific annual events, sent to segments based on opt-in interest.
• Location-based targeting
  • Purpose: To identify popular location demographics for potential staycation/drive-to marketing messages.
• Messaging based on travel party
  • Purpose: Guides designed around couples, families, and group interests, including activities and best property recommendations, sent to segments based on opt-in interest or past stay data.
• Interest-based messaging
  • Purpose: Plays on top interests and highlights that draw guests to your destination, segmented by guest interest opt-in for these topical “guides” (EX: Fishing, ski resorts, fall foliage leaf-peeping).