The Airbnb/Vrbo listing title is the first thing potential guests see when browsing for a place to stay. It’s essential to make it stand out to attract more clicks, views, and bookings. In this article, we’ll share tips and templates to help you write high-performing Airbnb/Vrbo listing titles.
Character Limit and Auto-Generated Details #
Airbnb imposes a character limit on the listing title. You can use up to 50 characters for the listing page and around 30 characters for the search page view. To save space, use abbreviations when appropriate.
Avoid using auto-generated details like {Property Type} in {Location} and {No. of Beds} . {No. of Bedrooms} in the title. These details appear elsewhere on the page and don’t add value to the title.
The Goal of the Listing Title
The goal of the listing title is to get a potential guest to click on your listing. To achieve this, your title must tick three boxes:
- Share Useful Info – Plain and Simple
Your title should highlight your top amenity and use an adjective that best describes your property. Mention a famous landmark or tourist spot, if any, and an experience they could have at your place. For example, “Romantic Getaway,” “Family Reunion,” or “Offsite.”
- Call Out Your Ideal Guest
Your property is ideal for specific types of guests, such as couples, teens, families, or teams. Identify and call out your ideal guest in the title. For example, “Fav Family Condo” or “Couples Retreat.”
- Stand Out
Use your brand name if you have one. No other listing will, and guests may find you through it. Avoid generic words like “beautiful” and use specific adjectives to accurately describe your property. Don’t use ALL CAPS, as it may make your listing look like spam.
Templates for Writing Airbnb Listing Titles #
Here are some templates to get you started. Mix and match the elements to create a title that ticks the three boxes we mentioned earlier.
{Brand Name} w/ {Top Amenity} Near {Landmark}
Example: “Oceanfront Retreat w/ Hot Tub Near Santa Monica Pier – Pacific View Inn.”
{Brand Name} w/ {Top Amenity} for {Experience}
Example: “Luxury Villa w/ Private Pool for a Romantic Getaway – The Love Nest.”
{Brand Name} w/ {Top Amenity} for {Guest Type}
Example: “Family-Friendly Chalet w/ Game Room – The Fun House.”
{Experience + Adjective} in or w/ {Top Amenity} at {Brand Name}
Example: “Secluded Paradise w/ Stunning Views – Serenity Villa.”
{Experience} in or w/ {Top Amenity} at {Brand Name}
Example: “Mountain Cabin w/ Fireplace at the Base of Mt. Everest – Basecamp Lodge.”
{Adjective + Guest Type + Property Type} w/ {Top Amenity}
Example: “Modern Loft for Artistic Couples w/ Balcony – The Gallery.”
Conclusion #
Crafting an attractive Airbnb listing title takes time and effort, but it’s worth it. By following the tips and templates we shared in this article, you can create titles that tick the three boxes: sharing useful info, calling out your ideal guest, and standing out. Remember to keep your title in context with your main photo and competitor listings. Happy hosting!
