In this KB post, we’ll be sharing tips and techniques on how to use Airbnb to promote your business and increase brand awareness and generate off platform bookings. Whether you’re a single property host or a well-established property management company, these strategies will help you stand out and attract more guests.
Host Avatar Photo Is Our Logo The Company Name #
The first optimization is to make sure that your host photo is the logo alongside the company name.
Host Name Is the Name of the Company #
It’s OK to do the name of the company or even “John Doe at Vacation Rental Co” as another option.
First Sentence of the Property Description: “Welcome to the ABCD House, a {COMPANY NAME} Property.” #
This can be very early on for every single property description. Mention the name of the listing and the brand of the property management
“During Your Stay” Section – Company Description #
Under the bio.
Optional: Brand Mention In Title #
While not suitable for longer brand names, very short brands may be able to add in their brand name to the title.
Source: https://twitter.com/YieldOnCostSTR/status/1614689598579568640
