Direct to consumer marketing, or marketing by mail, is a tried and true marketing strategy that has a proven track record for high return on investment. Email marketing is the digital extension of traditional direct to consumer campaigns and has some compelling advantages over its predecessor. No printing fees, instant or scheduled delivery, two way communication, and targeted marketing are just a few of the advantages to email marketing.
What Is Email Marketing? #
The simple answer is, direct to consumer marketing using electronic mail as the delivery method. The long answer is a bit more complicated. Traditional mail advertising doesn’t allow for much in the way of personalization and customization, this is not the case with email marketing campaigns. Email campaigns are not reliant on the one size fits all approach that traditional mailers utilize. This makes it easier to get the most effective information to potential customers based on any number of criteria. The possibilities are virtually endless.
Is Email Marketing Still Relevant? #
This is really a fair question as so many people have embraced direct messaging, video conferencing, and other communication methods in recent years. It would be easy to think that email has become an antiquated technology, but this is not the case. Even with all these alternatives, email still remains the most popular form of communication in the world. As of 2020 there were over 4 billion email users worldwide. This is a number that continues to grow, with no roadblocks for the foreseeable future. In 2020, the global email marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. In short, email marketing is becoming more relevant.
Is Email Marketing Affordable? #
Email marketing products are extremely affordable and offer a variety of features allowing you to customize your marketing plan. As your email list grows or multiple marketing plans are enacted, these products easily expand to meet the needs of your organization.
What Type Of Emails Can Be Sent? #
Email advertising can contain any message a company wants to share with its current or potential customers. The type of email should reflect the message that is being delivered. Sometimes a plain text email is appropriate, at other times it makes more sense to send something with a little more flare. Check out these common email types for inspiration.
Direct marketing has made its way to the 21st century and has far surpassed its roots in paper mailers and blanket advertising. Today direct marketing is a sophisticated and highly customizable marketing strategy that offers a direct and instant line of communication with current and potential customers.
