Table of Contents
In this knowledge base article, we’ll get started with creating successful advertising campaigns on both platforms for our clients, but first talk about what we need to get started. In this article, we’ll cover the prerequisites we need to know before launching the client’s first ad campaign and provide an in-depth understanding of the essential elements that make up a successful advertising campaign on Facebook and Instagram.
Prerequisites To Running Meta Ads #
- A Facebook Ad account setup (https://business.facebook.com/adsmanager/)
- A Facebook (Meta) Pixel setup (https://www.facebook.com/events_manager2/)Â
- A valid payment method added into billing/payments
- Both of the above linked to our Meta Business Suite Manager. Link to the BuildUp Bookings Meta Business Suite here.
- A direct booking website where we can place the above pixel tracking code (by editing the website code or via Google Tag manager) if we want to do retargeting
- Otherwise, can retarget based on people who engage with the IG page or the FB page or build interest targeting
Helpful Things #
- An email list of past guests (exported via CSV or a login to their ESP platform). Special note: Mailchimp can automatically sync with Meta Custom Audiences instead of uploading a static list.
- Creative they have from the properties (highest resolution photos, video assets)
- Brand standards and guidelines (logos, brand colors)
- An understanding of their core target guest (where they live, their age, their demographics) to build an interest targeting ad set off of
