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How To Manage Paid Ads Budget Pacing In Optmyzr

We use Optmyzr to manage the monthly pacing and spend on each of our paid search (Google + Bing/Microsoft) ads accounts.

Each month we can use Optmyzr to enter a budget (example: $1,000 for January) and the budget pacing tool records exactly the campaigns pacing to let us know if we’re on track (on pace) or if we’re overspending or underspending.

This is critical to make sure we don’t way overspend early in the month and then have to turn ads off.

How To Open The Optmyzr Budget Pacing Report #

Navigate in Optmyzr to the budget pacing report:

CleanShot 2022 05 16 at 15.00.06@2x

Here’s the key data points on the dashboard
CleanShot 2022 05 16 at 14.46.35@2x

How to Choose Budgets to Trim / Spend More On #

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