Examples of link building strategies to use. Source link.

1. Link Bait: This tactic involves creating highly engaging, unique, or controversial content that naturally attracts backlinks. The content can be an article, video, infographic, or any format that encourages sharing and linking due to its value or interest factor.
2. Giving Value With Tools: Offering valuable resources, like detailed guides, free tools, or comprehensive research, can attract links. When the content is useful, people are more likely to link to it as a resource for their audience.
3. Guest Posts: Writing articles for other websites in your niche can attract backlinks. In these guest posts, you can include a link back to your website, which can drive traffic and improve search engine rankings.
4. ABC Link Swap: This is a three-way link exchange where website A links to B, B links to C, and C links to A. This can be more beneficial than direct link exchanges because it appears more natural to search engines.
5. Infographics: Creating visually appealing and informative infographics can attract links, as they are often shared and linked to due to their easy-to-digest format and usefulness.
6. HARO (Help A Reporter Out): Responding to journalists’ queries on HARO can lead to backlinks from news sites and blogs. When your expertise is cited in articles, they often include a link to your website.
7. Statistics Reports: Original research and statistics are highly linkable content. When you publish unique data or insightful reports, other sites may link to your content as a source of information.
8. Brand Mentions: Monitoring the web for mentions of your brand and then reaching out to the author to include a link back to your website is a way to convert existing mentions into backlinks.
9. Podcast Tour: Participating in podcasts relevant to your industry can lead to backlinks. Podcast hosts often create show notes that include links to the websites of their guests.
10. Roundups: These are posts that compile a list of resources, tips, experts, or opinions on a specific topic. By getting featured in roundups within your industry, you can gain backlinks.
11. Paying: While not recommended due to search engine guidelines against paid links, some opt to directly pay for backlinks from other websites.
12. Taking Advantage of Inbound Requests: Leveraging any inbound inquiries (like interviews, quotes for articles, etc.) by requesting a backlink as part of your participation.
13. Product Reviews: Sending out your product for review by bloggers or influencers in your niche can attract backlinks, as they often link to the product page in their review.
14. Broken Links: Finding broken links on other websites and suggesting your own content as a replacement can be an effective way to gain backlinks. This adds value to the host website by helping them fix a poor user experience.

Each of these tactics has its own strengths and can be effective in different scenarios. It’s essential to use them ethically and in line with SEO best practices to ensure they contribute positively to your website’s search engine rankings and overall online presence.