Tools We Use

Table of Contents

WordPress Specific Tools And Plugins

We use a variety of tools to help with our work and client projects and manage the BuildUp Bookings company itself. The most important is Basecamp.

We document each client project in Basecamp. Basecamp is our “central brain” and along with Google Drive (Sheets, Docs & Slides) that aims to be the tool we use for all internal and external client communication, todos, projects, file storage and central reporting. We recommend you install Basecamp on your mobile phone as we use the live chat tools to communicate throughout the day.

Basecamp – our central hub for project management and team chat
GrooveHQ – for support tickets / email inbox management for support@
AgencyAnalytics – for monthly reports and dashboards
1Password – our central password Mangement solution to handle sharing team logins
Airtable – data storage, templates, content management and some contractor workflows live in Airtable
TeamTime – for time tracking
Google Suite – Gmail / Docs / Sheets / Drive / Slides and the various suite of Google Tools are the backbone of our email and data storage
Zoom – for team calls and client meetings
Calendly – for booking times/call meetings with clients and new business
Descript – for podcast editing and video editing
Transistor.fm – podcast hosting
Hunter.io – for cold email outreach and plain text email campaigns
Shutterstock – stock images for blog post content
Siteground – many sites are hosted on Siteground
Cloudways – newer sites since 2021 are hosted on Cloudways
Clearscope – for SEO / content optimization purposes
Ahrefs – for all things SEO, keyword research, link data, competitive research, site crawls and all the SEO nerdy things
Screaming Frog – crawling websites, gathering GSC/GA data, finding broken links, metadata and more
Optmyzr – to manage paid search and paid social budgets, keywords, bid optimizations and more
Markup.io – to generate feedback links for clients so they can share “click and point” feedback with ease
Buzzstream – to manage link contacts / CRM
Pipedrive – to manage leads / new business for BuildUp Bookings
Bench – for our bookkeeping and finance
Gusto – for payroll and payments to our contractors
Stripe – for client payments
Freshbooks – for accounting / invoicing (WePay handles client payments too)
Mailchimp – our own email list newsletter system (and many of our clients)
Stripo – for designing email marketing newsletters
Optinmonster – for email popup modals and signup forms
Zapier – for automations and no-code apps