Here’s the default/standard Google Ads ad group setup process I often use when building new Vacation Rental targeted search ads.

For keyword research and concatenation, refer to this doc: https://www.buildupbookings.com/docs/how-to-use-keyword-concatenation-tool/

Extensions #

Extensions are critical! Almost every ad group we build should be able to get:

• Sitelink extensions
• Callouts
• Structured Snippets
• Phone Calls

We typically are NOT able to get/offer:

• App extensions
• Lead form (homeowner campaigns are the exception)
• Price extensions (rates change too often)

Sometimes we’re able to add:

• Promotion extensions

Budget depends on the client, but if unsure, start at $5/day or $10/day.