Prepare For Launch #

Pre-kickoff into the first week of kickoff + onboarding.  #

• New Client onboarding plan & scope review
• Basecamp setup & team added To Basecamp
• Complete the onboarding form: https://www.buildupbookings.com/onboarding/
• Kickoff Call & add kickoff call slides into Basecamp + send to client 
• Building Blocks: access to platforms & channels 
• Building Blocks: assets, logos & photos 
• Internal tool setup (Ahrefs/Canva Brand/Clearscope/Airtable/IG Logged In)
• FAQs: expectations on client comms and time to get emails and messages returned, billing, invoicing (freshbooks: credit cards/bank transfer)

Setting Up The Launch Pad  #

First two – three weeks of engagement. #

• Messaging & media strategy
• Ad copy 
• Ad designs
• Tracking & measurement of results: Google Analytics, Meta Pixel & Goals
• Content ideation 
• Keywords mapped to landing pages
• Email template proof
• Technical SEO audit 
• Approved advertising budgets

Adding Rocket Fuel & Launching #

Weeks three – four of engagement. #

• Ads live (Google/Facebook/Instagram)
• Blog content published
• Email newsletter sent
• Technical SEO optimization

Success Orbit  #

Starting in month two of engagement.  #

• Ongoing monthly scope
• Ongoing monthly strategy call 
• Ongoing monthly digital marketing results report
• Access to the BuildUp Bookings monthly newsletter
• Creative ad testing
• Copy testing