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Sample Property Description Template & Outline Of Sections To Include

Headline (32 Characters) #

The short headline is the first thing guests will see when searching for properties, so it’s important to make it attention-grabbing and informative. Here are a few tips to help you write an awesome headline:

  1. Keep it short and sweet: The headline should be around 30-35 characters, so make every word count.
  2. Highlight the unique selling point: Mention what sets your property apart, whether it’s a stunning view, a luxurious hot tub, or a prime location.
  3. Avoid emojis: Emojis may look cute, but they take up valuable space in your headline and can make it difficult to read.
  4. Avoid saying the basics: there are other fields for bedroom, bathroom, sleeps and pet-friendly. Most of the time, it’s best to skip those in the headline.
  5. Be descriptive: Use descriptive words that accurately reflect your property and entice guests to click on your listing.

Short Description (500 Characters) #

The short description is a brief overview of your property, location, and amenities. It should provide guests with a sense of what to expect when they arrive. Here are a few tips to help you write a great short description:

  1. Start with the name of the property and the host: This is a great opportunity to make a good first impression and establish your brand. For example: “Julian’s Getaway Cabin is hosted by Conrad’s Cool Cabins.”
  2. Describe the property: Give a general overview of your property, including the type of accommodation, number of bedrooms and bathrooms, and any unique features.
  3. Highlight the location: Mention the neighborhood or area your property is located in and any nearby attractions, restaurants, or shops.
  4. Detail the amenities: List any key features or amenities that guests will have access to, such as Wi-Fi, a kitchen, a hot tub, or a private pool.
  5. Keep it concise: The short description should be around 450-550 characters, so keep it brief and to the point.

Example Short Description:

“Julian’s Getaway Cabin is hosted by Conrad’s Cool Cabins. This cozy 2-bedroom cabin is perfect for a peaceful getaway in the mountains. Enjoy stunning views from the hot tub on the deck, cook meals in the fully equipped kitchen, and snuggle up by the fire. Located just 10 minutes from downtown, you’ll have easy access to shops and restaurants while still enjoying the serenity of the mountains.”

Accommodations Detail: The Space (300 – 500 Words) #

The “The Space” section is where guests will get a more in-depth look at your property and what to expect when they arrive. This section should be around 300-500 words and provide a detailed description of each room and space in the property. Here are a few tips to help you write a great “The Space” section:

  1. Start with a general overview: Begin with a brief description of the layout of the property, including the number of rooms and bathrooms, and any common areas.
  2. Describe each room: Give a detailed description of each room, including the size and type of bed(s), any special features, and the quality of the fit and finish. For example: “The master bedroom features a king-size bed, large windows with stunning views, and a private en-suite bathroom with a spa-like shower.”
  3. Detail the common areas: Provide a thorough description of any common areas, such as the living room, kitchen, and outdoor spaces. Make sure to highlight any special features or amenities that guests will have access to.
  4. Highlight the quality of the property: Make sure to mention the quality of the property, including the materials used and the level of cleanliness and maintenance. For example: “Our property is meticulously maintained and features high-end finishes, including granite countertops and hardwood flooring.”
  5. Use descriptive language: Be descriptive and use language that accurately reflects the property. Use words that help guests imagine what it will be like to stay there.

Example “The Space” section:

“Welcome to Julian’s Getaway Cabin, a cozy 2-bedroom mountain retreat in the heart of the woods. This charming cabin is perfect for a peaceful getaway, with stunning views of the surrounding mountains and a hot tub on the deck.

The cabin is fully equipped with everything you’ll need for a comfortable stay, including a fully equipped kitchen, a living room with a cozy fireplace, and two bedrooms. The master bedroom features a king-size bed, large windows with stunning views, and a private en-suite bathroom with a spa-like shower. The second bedroom has a comfortable queen-size bed and access to a shared bathroom with a bathtub.

The cabin features high-end finishes, including granite countertops and hardwood flooring, and is meticulously maintained for a clean and comfortable stay. With Wi-Fi and a flat-screen TV, you’ll have everything you need to stay connected and entertained during your stay.

Enjoy stunning views of the surrounding mountains from the hot tub on the deck or cook a meal in the fully equipped kitchen. Take a short hike in the nearby woods or relax by the fire in the cozy living room. You’ll love the peaceful atmosphere and comfortable accommodations of Julian’s Getaway Cabin.”

Features Description: Other Things To Note (~100 Words) #

Here is a sample section for writing the “Things to Note” section.

The “Things to Note” section is where you can highlight any negative aspects of the property that guests should be aware of. This section should be as long as needed, but typically around 100 words. Here are a few tips to help you write a great “Things to Note” section:

  1. Be honest: Be truthful about any negative aspects of the property, including any potential noise issues, lack of privacy, or any other factors that could impact a guest’s stay.
  2. Use clear language: Use clear and concise language to describe any potential issues. Avoid using language that is vague or misleading.
  3. Consider the guest’s perspective: Put yourself in the guest’s shoes and think about what they need to know to have a comfortable stay.
  4. Keep it positive: Even if there are negative aspects to the property, try to keep the tone of the section positive and helpful. For example, if the property is located near a busy road, you can mention this and suggest bringing earplugs for a better sleep.

Example “Things to Note” section:

“Please note that Julian’s Getaway Cabin is located in a remote and peaceful location in the mountains. While this provides stunning views and a peaceful atmosphere, it also means that there is no cell service or Wi-Fi available at the cabin. You’ll need to plan ahead and bring any essentials you may need during your stay.

Additionally, please be aware that the cabin is located near a busy road. While the soundproofing is excellent, some guests may still hear some road noise. We recommend bringing earplugs if you are a light sleeper.

Finally, please note that the hot tub is not suitable for children under the age of 12. Children must be supervised at all times when using the hot tub.”

Location Description: The Neighborhood (200 – 300 words) #

The “The Neighborhood” section is where you can highlight the surrounding community or location the property is in. This section should be around 200-300 words. Here are a few tips to help you write a great “The Neighborhood” section:

  1. Focus on the highlights: Highlight the best things about the area, including popular attractions, outdoor recreation, dining options, and shopping opportunities.
  2. Be descriptive: Use descriptive language to paint a picture of the area and what it’s like to live there. For example, you could describe the local farmers market, bustling streets, and friendly locals.
  3. Give distances: Provide approximate distances (walking or driving) to important places such as grocery stores, parks, and attractions.
  4. Offer insider tips: Provide guests with insider tips about the best places to go in the area, such as hidden gems or local favorites.

Example “The Neighborhood” section:

“Julian’s Getaway Cabin is located in the heart of the mountains, surrounded by breathtaking views and endless outdoor activities. The cabin is just a short 10-minute drive from the nearest town, where you’ll find grocery stores, restaurants, and shops.

If you’re looking to explore the great outdoors, the cabin is just a short drive from some of the best hiking trails in the area. The nearby lake is a popular spot for fishing, kayaking, and swimming, and there are several parks in the area for picnicking and playing.

In the evenings, you can enjoy a cozy meal at one of the local restaurants or visit the nearby wine tasting room for a nightcap. For those looking for a bit of adventure, there are several outdoor adventure tours available, including horseback riding and hot air balloon rides.

Insider tip: Be sure to visit the local farmers market on Saturday mornings to pick up fresh produce and locally-made goods.”

Getting There/Transit (~100 Words) #

The “Getting There & Transit” section is where you can explain how guests will arrive at the property. This section should be around 75-150 words as needed. Here are a few tips to help you write a great “Getting There & Transit” section:

  1. Provide clear directions: Provide clear and concise directions to the property, including any major landmarks or intersections. You may also want to include a map or link to a map service.
  2. Highlight proximity to major cities: Mention the proximity of the property to nearby cities, such as the nearest airport or major highway.
  3. Mention public transportation options: If the property is located near public transportation, such as a bus or train station, be sure to mention this and provide details on how to access it.
  4. Offer parking information: If parking is available, be sure to mention this and explain the parking situation (e.g., on-street parking, private parking lot, etc.).

Example “Getting There & Transit” section:

“Julian’s Getaway Cabin is located just a short drive from the nearest town, making it easily accessible by car. The cabin is located off of the main highway and is well-marked with signs for easy navigation.

For those flying in, the nearest airport is located just 45 minutes away by car. Taxis and rideshare services are available from the airport to the cabin.

If you prefer public transportation, the nearest bus stop is just a 15-minute walk from the cabin.

Free parking is available on-site for guests.”

Interaction With Guests (~50 Words) #

The “Interaction with Guests” section is where you can explain how you will interact with your guests during their stay. This section should be around 40-65 words. Here are a few tips to help you write a great “Interaction with Guests” section:

  1. Explain your level of interaction: Will you be available to meet guests in person, or will you be managing the property remotely? This will help set expectations for guests.
  2. Mention any on-site staff: If you have staff on-site, such as a property manager, mention this and explain their role and how they can assist guests.
  3. Provide contact information: Provide guests with your contact information, such as your phone number or email address, so they can reach you in case of any questions or issues during their stay.

Example “Interaction with Guests” section:

“At Julian’s Getaway Cabin, we pride ourselves on offering a relaxed and private experience for our guests. While we are always just a phone call away, we understand that some guests may prefer a more hands-off approach to their stay.

If you need anything during your stay, our local team is available to assist. Simply give us a call or send us an email, and we will be more than happy to help.

We look forward to welcoming you to Julian’s Getaway Cabin!”

About The Host / Manager (200 – 300 Words) #

The “About The Host/Manager” section is a chance for you to introduce yourself and share your story with potential guests. This section should be around 150-350 words. Here are a few tips to help you write a great “About The Host” section:

  1. Introduce yourself: Start by introducing yourself and mentioning your name.
  2. Share your story: Why did you start hosting? What inspired you to open up your property to guests?
  3. Highlight your experience: Have you been hosting for a long time? Do you have experience in the hospitality industry? Share your experience and expertise.
  4. Express your enthusiasm: Let guests know that you are excited to host them and welcome them to your property.

Example “About The Host” section:

“Hi there! My name is Conrad, and I am the host of Julian’s Getaway Cabin. I started hosting on (OTA) because I love the idea of sharing my favorite spaces with others.

I have been in the hospitality industry for over 10 years and have a passion for creating unique and memorable experiences for guests.

When I’m not hosting, you can find me exploring the great outdoors and discovering new and exciting places. I look forward to welcoming you to Julian’s Getaway Cabin and sharing my love for this beautiful area with you.

I hope to hear from you soon and to make your stay at Julian’s Getaway Cabin a memorable one!”

Guest Access (~50 Words) #

The “Guest Access” section should be a brief, straightforward description of how guests will access the property. This section is typically around 30-75 words. Here are a few tips to help you write a great “Guest Access” section:

  1. Be specific: Mention exactly how guests will access the property, such as via a keypad on the door or with a physical key that they need to pick up.
  2. Provide details: If there is a specific process for accessing the property, be sure to explain it clearly. For example, if guests need to enter a code on a keypad, let them know when they will receive the code and any other relevant details.

Example “Guest Access” section:

“Guests will have access to Julian’s Getaway Cabin via a keypad on the door. The code will be sent to guests 1-2 days before their check-in date. Guests will have full and private access to the entire property during their stay.”

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