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We leverage our TLCK Framework to improve technical SEO, research keywords, build content and build high value links.

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We work with any paid search budget to drive a strong return-on-ad-spend for our clients.

Social Media
Best channel to reach brand-new potential guests and introduce your brand and your destination into their feeds.

Paid Social
Drive growth with Meta Ads by leveraging a social funnel that converts into new bookings.

Email Marketing
Email Marketing is often one of the top, if not the top performing marketing channel for our vacation rental clients.

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Before you go, it’s best to make a plan. We can advise you on how to best tackle marketing and growth.

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Default Google Ads Campaign Settings

Table of Contents

Campaign Setup

Here’s the default/standard Google Ads campaign settings I often use when building new Vacation Rental targeted search ads.

Campaign Setup #

CleanShot 2022 07 27 at 21.58.37@2x — At first, we use either Max Clicks OR manual eCPC until we’re getting enough conversion data to swap over to Max Conversions/Max Conversions Value.

CleanShot 2022 07 27 at 21.59.21@2x — We focus on search + search partners only. Display network expansion increases clicks, sure, but the quality is TOO LOW.

CleanShot 2022 07 27 at 22.00.02@2x — Typically (this may vary based on client) we’re targeting US-only at first, make sure that you check “Presence” and do not leave on interest based location targeting.

CleanShot 2022 07 27 at 22.01.28@2x — Typically I add in 3-5 audiences at first – observation only – to monitor if any bid adjustments may make sense in the future. I usually focus on: Vacation Rentals, Houses For Rent, Hotels & Accommodations as well as Luxury Travelers, Family Vacationers, Outdoor. If the area is large enough, there may also be an audience for that specific region.

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Updated on September 16, 2024