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Default Google Ads Campaign Settings

Table of Contents

Here’s the default/standard Google Ads campaign settings I often use when building new Vacation Rental targeted search ads.

Campaign Setup #

CleanShot 2022 07 27 at 21.58.37@2x
At first, we use either Max Clicks OR manual eCPC until we’re getting enough conversion data to swap over to Max Conversions/Max Conversions Value.
CleanShot 2022 07 27 at 21.59.21@2x
We focus on search + search partners only. Display network expansion increases clicks, sure, but the quality is TOO LOW.
CleanShot 2022 07 27 at 22.00.02@2x
Typically (this may vary based on client) we’re targeting US-only at first, make sure that you check “Presence” and do not leave on interest based location targeting.
CleanShot 2022 07 27 at 22.01.28@2x
Typically I add in 3-5 audiences at first – observation only – to monitor if any bid adjustments may make sense in the future. I usually focus on: Vacation Rentals, Houses For Rent, Hotels & Accommodations as well as Luxury Travelers, Family Vacationers, Outdoor. If the area is large enough, there may also be an audience for that specific region.
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