Why It’s A Bad Idea To Search For Your Own Paid Keywords

Table of Contents

INCREASING SEARCH VOLUME AND COMPETITION
NOT THE BEST WAY TO DETERMINE IF YOUR ADS ARE PERFORMING WELL
EXHAUSTING YOUR AD BUDGET

It’s only natural to want to see something that you are paying for in action, but when it comes to Google’s search algorithm it’s best to leave the system to do its job without intervention. Reports showing how your ads are performing are always available to give you the data to fully understand your ROI. Searching for your own paid keywords can lessen the quality of your ad campaign, cost you money, and won’t supply you with any usable data.

INCREASING SEARCH VOLUME AND COMPETITION #

TS Google 1200x628 1 — _{^{Every search is counted, don’t artificially increase search volume.}}

Google uses a complex algorithm to determine the best way to display millions of ads. Ultimately each ad is given a quality score. This score is determined by a number of factors and changes dynamically based on a constantly changing stream of data.

Two of the primary factors used in determining a quality score are search volume and competition. Every single search is counted and has a direct effect on the search volume of a particular keyword. Of course as search volume increases Google considers these keywords to be more competitive.

When you search for your own keywords, even if you don’t click on the ads, you are artificially increasing search volume and competition for those keywords. If done too often this can increase the bid price for your keywords considerably and either cost you more money or reduce the visibility of your ad campaign.

NOT THE BEST WAY TO DETERMINE IF YOUR ADS ARE PERFORMING WELL #

Searching for your own paid keywords is not really providing any usable data and can actually be a bit deceiving. For an infinite number of reasons your ad may not show up on the device you are using. Your ad may be geo-targeted, or demographically target based on any number of factors. Google’s algorithm will even stop showing you specific ads for numerous reasons.

For instance, if you continually search for your own paid keywords and don’t click on the ad when it appears Google’s algorithm assumes you are not interested and will discontinue showing you that specific ad.

Reports can be provided to you so you can actually see how your ads are performing. Even if you would just like to see how your ad looks on various platforms and formats, examples can be easily provided.

EXHAUSTING YOUR AD BUDGET #

^{Don’t throw your money down the drain!}

When designing a marketing campaign one of the main goals is to get the most bang for your buck. You want to spend as little as possible while achieving the best possible performance from your advertising budget.

While searching for your own paid keywords may do some damage to your ad campaign, and even cost you a few dollars, clicking on your own ads can swiftly exhaust your ad budget and make your campaign useless.