With Google Analytics 4, we’re able to leverage default events to track specific activity happening on our clients vacation rental websites.

Types of events to track in Google Analytics 4 #

Non-standard events we’d like to track.

Searched for properties: #

The ‘search’ event in Google Analytics 4 is a way to track when a user on a website initiates a search. In your case, you want to fire the ‘search’ event when a guest on your client’s website searches for dates and arrives at a search results page.

To implement this event tracking, you will need to set up a trigger that fires the ‘search’ event when a specific user action occurs. In this case, the trigger would be set up to fire the ‘search’ event when a user submits a search query on the website. You can use Google Tag Manager to set up this trigger and track the event.

Viewed PDP (property detail page): #

Started checkout process: #

Add To Cart code to go with begin checkout

gtag("event", "add_to_cart", {
  currency: "insert currency ex: USD",
  value: insert total value,
  items: [
    {
      item_id: "insert property id",
      item_name: "optional: insert property name"
    }
  ]
});

Purchase (with revenue) basic example: #

Code example for a Purchase event in Google Analytics 4

Purchase Google Analytics 4 event code example:

gtag("event", "purchase", {
  currency: "insert currency ex: USD",
  value: insert total value,
  items: [
    {
      item_id: "insert property id",
      item_name: "optional: insert property name"
    }
  ]
});

Purchase (with revenue) detailed with fees example: #

<script>
  gtag("event", "purchase", {
  currency: "USD",
  value: insert gross booking value (SUM all of the items below),
  tax: insert tax amount,
  items: [
    {
      item_id: "insert the property ID of the property here",
      item_name: "insert the property name here",
      price: insert TOTAL rent here,
      quantity: insert the number of nights booked
    },
    {
      item_name: "cleaning fee",
      price: insert the cleaning fee amount
    },
    {
      item_name: "damage waiver fee",
      price: insert the damage waiver fee amount
    },
    {
      item_name: "facilities fee",
      price: insert the facilities fee amount
    },
    {
      item_name: "hot tub fee",
      price: insert the hot tub fee amount
    },
    {
      item_name: "processing fee",
      price: insert the processing fee amount
    }
  ]
});
</script>

Standard events we’d like to track.

All of these events should fire with a standard Google Analytics 4 install. Doc from Google on how these events fire here.

• click
• file_download
• first_visit
• form_start
• form_submit
• page_view
• scroll
• session_start
• user_engagement
• video_complete
• video_progress
• video_start
• view_search_results