There are four core roles needed to create blog content.
The Madman: These individuals are responsible for developing and implementing a plan for researching content ideas. Their goal is to be creative to come up with new content ideas, however also ensure that the content aligns with the overall goals and objectives of the client.
The Architect: Organizes content plans (creates outline, plans where and how the content will eventually look on the site) to maximize effectiveness.
The Carpenter: Writers are responsible for researching and writing content for the publication. They may work on a variety of topics at the same time, but their core job is to write and assemble content.
The Judge: Editors (aka: Judges) are responsible for reviewing and refining content to ensure that it is accurate, well-written, and aligned with our goals from a brand and SEO perspective. They work with our content writers to shape ideas, and may also be involved in the publication and promotion of content.
